Just how businesses should look to present themselves on social media has changed drastically over a short time span. After all, Facebook was a vastly different place ten years ago. As such, the realities of modern social media marketing can prove harsher than many business owners seem prepared to admit.
One challenge many new business owners face is creating a marketing campaign that works for multiple social media platforms. Though difficult, the rewards for successfully crafting a cross-channel marketing strategy can be significant. With that in mind, make sure to check out these three tips that will help you market more effectively on social media.
Billions of people use various social-media platforms every day. However, unless your business has incredible widespread appeal, you don’t need to create marketing material for every single Facebook, Twitter, Instagram, and/or LinkedIn user. Rather than trying to please everyone with your marketing content, instead identify the kind of posts that resonate most with qualified leads and interested buyers. In addition, you may also want to consider focusing on the social-media platforms that yield the best results for your company.
People visit Twitter for different reasons than Facebook, or Reddit, or Instagram, etc. Indeed, each social-media channel has its own unique appeal and raison d’etre. Given that fact, make sure to adjust your posts on different platforms to the specific audience you’re trying to reach. Little adjustments in tone and phrasing can make a big difference in terms of engagement.
Create A Network
Ideally, when a lead encounters something your marketing team has written, they’ll immediately become enthralled with your product and reach for the phone to make a purchase from your sales team. Of course, this isn’t how the real world works. Instead, most modern consumers will meander and review multiple sites for some time before they make a decision regarding a product, service, or company.
Therefore, it’s a business’s responsibility to provide as many resources as possible and to promote them effectively using social media and other methods. Think of each piece of marketing content you post to a social media page as a single touchpoint in a wider network, and you’ll quickly learn how best to position your content across different social media pages. (And for more information on how to build a multi-channel marketing plan, check out advocado.media.)
The Bottom Line
The more time you dedicate to improving your social-media tactics, the better results you’ll garner. That much is always true. Additionally, it’s never a bad idea for a new business to find a partner to help them market more efficiently on social media and beyond. At the end of the day, business owners need to display perseverance in regards to their social media efforts. You can’t expect to gain a million followers in a few weeks, but with plenty of application and a little luck, there really is no limit to what you can achieve.